Real estate agents can be your most valuable clients: they list homes all year, book again and again, and recommend good photographers to colleagues. Winning and keeping agents comes down to reliability, speed and making their job easier. This guide shows how, with RebookMedia.
In this guide: what agents need, make booking effortless, deliver fast, go beyond photos, build the relationship, and get referrals.
1. Know what agents need
- Speed: listings go live fast. Next-day delivery is often expected.
- Reliability: on time, every time, with consistent quality.
- Simple booking: they don't want to chase you for a slot.
- Easy payment: clear invoices they can pay online, or pass to the seller.
- Marketing extras: floor plans, drone, video and a property website help them win listings.
2. Make booking effortless
- Set up clear packages priced by square footage or listing price (see How to price your photography services).
- Turn on online booking, and send agents your booking link to save (see Set up online booking).
- Keep your availability and service areas up to date, so agents can book any listing you cover.
- Add the agent as a client once, so every new listing is quick to set up (see Manage your clients).
3. Deliver fast and consistently
- Use a standard shot list and editing style, so every listing looks like your work (see Real estate photography shot list).
- Deliver in walkthrough order, ready to upload to the MLS.
- Mark the project Completed as soon as the gallery is ready, so the agent gets the "Photos are ready" email right away.
- Send the invoice at the same time, with a link to pay online.
4. Go beyond photos
- Property websites: give each listing its own website with the photos and details, which agents can share with buyers (see Create a property website).
- Add-ons: floor plans, drone, twilight and video increase each order and help the agent stand out.
5. Build the relationship
- Reply to agents quickly, and confirm every booking.
- Remember their preferences, for example in the client notes, such as lockbox habits or favorite angles.
- Check in when the market is busy to offer slots before they need them.
- Save message templates for confirmations, reminders and deliveries, so every agent gets the same great experience.
6. Get referrals and reviews
- Ask happy agents for a review after the first few listings (see Get reviews from your clients).
- Ask if there's anyone in their office who needs a photographer.
- Consider a promo code for new agents in a brokerage you want to work with (see Create promo codes).
Still stuck? Book a free 30-minute call with our support team and we will walk through it with you.